Imagine an incentive programme that’s limited only by the imagination of its members;  that can never become stale because there’s always something new even for the highest performers.  And that excludes no one, so that you’re motivating everyone to perform better, regardless of their starting point.

Unique is an over-used term nowadays, but Key2Dreamworld is something genuinely different.  It’s not so much an incentive programme as an environment to encourage people to dream; to create their own target and strive constantly harder to achieve it.

To understand how Key2Dreamworld makes a difference throughout your organisation, it’s worth looking at how it maintains motivation whatever an individual’s level of performance.

High Performers

These people are rare, valuable, and immensely attractive to your competitors.  They tend to perform consistently well, often winning rewards every year.  They’re usually well paid, and the fact that they’ve already tried everything in the incentive catalogue means that it’s difficult to offer them something new.  So your rarest, most valuable people aren’t hugely motivated by traditional rewards. How do we solve this?

On or Around Target Performers

The people who are close to their targets probably constitute the majority of your business.  A slight performance boost from this group can carry a huge benefit through to the bottom line.  But they’re often overshadowed by the high flyers above them.  If the rewards are repeatedly being scooped by the same superior beings, what incentive is there to perform better?

One solution is to reduce the value of the rewards and make them available to a wider section of your company.  But if this reduces the desirability of the target then we’re going backwards. How do we solve this?

Under-Achievers

How do you turn around the person who isn’t making the grade?  Incentives won’t do it – in fact their unattainability can often have a negative effect.  What’s needed is a series of “bite-sized” targets, allied to escalating rewards that have real meaning for the employee.  If you can change a low performer to an average or even high achiever then you’ve delivered a worthwhile result for your company, as well as saving the livelihood and self respect of an employee. How do we solve this?

 
   
The sales force is usually on the receiving end of more incentive schemes than anyone else in the organisation. 
   
Key2Dreamworld has the range and flexibility to allow you to extend it to anyone and everyone in your company. 
   
It’s all very well aligning your external incentive scheme with the nation’s petrol stations, but is that really what you want? 
   
The Key2Dreamworld programme comes in two parts 
   
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