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Imagine an incentive programme that’s limited only by the imagination of its members; that can never become stale because there’s always something new even for the highest performers. And that excludes no one, so that you’re motivating everyone to perform better, regardless of their starting point.
Unique is an over-used term nowadays, but Key2Dreamworld is something genuinely different. It’s not so much an incentive programme as an environment to encourage people to dream; to create their own target and strive constantly harder to achieve it.
To understand how Key2Dreamworld makes a difference throughout your organisation, it’s worth looking at how it maintains motivation whatever an individual’s level of performance.
High Performers
These
people are rare, valuable, and immensely attractive
to your competitors. They tend to perform consistently
well, often winning rewards every year. They’re
usually well paid, and the fact that they’ve already
tried everything in the incentive catalogue means that
it’s difficult to offer them something new. So
your rarest, most valuable people aren’t hugely motivated
by traditional rewards. How
do we solve this?
On or Around Target Performers
The people who are close to their targets probably constitute the majority of your business. A slight performance boost from this group can carry a huge benefit through to the bottom line. But they’re often overshadowed by the high flyers above them. If the rewards are repeatedly being scooped by the same superior beings, what incentive is there to perform better?
One solution is to reduce the value of the rewards and make them available to a wider section of your company. But if this reduces the desirability of the target then we’re going backwards. How do we solve this?
Under-Achievers
How do you turn
around the person who isn’t making the grade?
Incentives won’t do it – in fact their unattainability
can often have a negative effect. What’s needed
is a series of “bite-sized” targets, allied to escalating
rewards that have real meaning for the employee.
If you can change a low performer to an average or even
high achiever then you’ve delivered a worthwhile result
for your company, as well as saving the livelihood and
self respect of an employee. How
do we solve this?
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